Can You Live Without Google?

    The Google empire is quickly expanding and growing evermore present in American society. The questions everyone wants answered now, are why, is it necessary, and can the industry exist without it.

Google has become part of our every day language, a verb unto itself. It got to be like this because Google started by making every search as relevant as possible. This revolutionized the industry. From there, Google expanded it's horizons to include mail, videos, maps, documents, reader, etc. making everything easy to share and relevant. This has been unparalleled.

Why? This answer comes in two parts: Google is compatible with everything and Google is adaptive. In regards to Google being compatible, it goes along with just about anything. Anyone can use it, anytime, anywhere. However, Google being adaptive is key. It will always be relevent as a search engine. It's inherent ability to allow customization makes the website whatever the user wants it to be. While what the user wants may change, the pertinance of this webstie never will.

Therefore, Google is necessary because of it's relativity alone. We cannot exist without it. I don't think there will be another search engine to become the next Google, but I am sure that by fusing different ideas together, other companies wil have a chance to compete against this giant by making their products more relevant, even than Google.