We've seen website personalization before, with Google and Wikipedia. With Pandora, we're taking things to a whole new level: taste personalization of all recorded music. Not only does Pandora allow the user to pick music that they like and play it for them, but it takes tastes a step further by playing music similar to what you choose to expand your knowledge of the genre.
It is clear that the internet is transforming from generated content to user-generated content. Pandora arguably does not produce content but produces a product... a user-generated product that can be mass-produced. The idea behind it is genius, the business model might not be as genius.At this point, Pandora has virtually no business model and is in danger of going under despite the fact that it is the most used music website. Can a business like this succeed, especially without using advertising? If the industry continues the way it is going, the answer is no. This however, does not mean that they can't change the way the industry works. I hope they do!
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